UTM Link Builder
Build campaign-tagged URLs for Google Analytics, GA4, or any analytics tool that supports UTM parameters.
What is UTM Link Builder?
UTM parameters are query string tags (utm_source, utm_medium, utm_campaign, utm_term, utm_content) appended to URLs so analytics tools can attribute traffic to specific campaigns. They were introduced by Urchin (Google Analytics's predecessor) and are now the de-facto standard across analytics platforms. Use consistent naming — 'facebook' and 'Facebook' become two different sources in your reports.
Frequently asked questions
Which UTM parameters are required?▼
Should I tag internal links?▼
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