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UTM連結產生工具

為Google Analytics、GA4或任何支援UTM參數的分析工具建立帶活動標籤的URL。

如何使用本工具

  1. 1

    Paste your destination URL (for example https://your-site.com/page) into the first field.

  2. 2

    Fill in the UTM fields you want to track. Source, medium, and campaign are labeled required by convention; term and content are optional and can be left blank.

  3. 3

    Watch the tagged URL build automatically below the form as you type — only the fields you fill in are included.

  4. 4

    Click Copy to copy the finished URL to your clipboard, then use it in your ad, email, or social post.

什麼是UTM連結產生工具?

UTM參數是附加在URL上的查詢字串標籤(utm_source、utm_medium、utm_campaign、utm_term、utm_content),用於讓分析工具將流量歸因到具體的行銷活動。它們由Urchin(Google Analytics的前身)引入,如今已成為各分析平台事實上的標準。請使用統一的命名規範:「facebook」和「Facebook」在報告中會被識別為兩個不同的來源。

常見使用場景

  • Tagging a Mailchimp or newsletter link so email-driven sessions show up under a named campaign in GA4.

  • Building distinct utm_content links for two versions of the same ad to compare which creative drives more clicks.

  • Tracking paid Google or Meta ads with utm_medium=cpc and utm_term set to the target keyword.

  • Labeling organic social posts across Twitter, LinkedIn, and Instagram so each platform reports as its own source.

  • Adding consistent tags to influencer or affiliate links before handing them off, so attribution survives the handoff.

  • Tagging a QR code's destination URL for a print flyer or event so offline-to-web traffic is measurable.

常見問題

哪些UTM參數是必填的?
GA4要求填寫utm_source。強烈建議填寫utm_medium和utm_campaign。utm_term和utm_content為可選項。
我應該給內部連結打標籤嗎?
不應該:給內部導覽打標籤會重置歸因,從而破壞你的資料。只給來自外部來源的入站連結打標籤。

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