RevealTheme logo

UTM链接生成工具

为Google Analytics、GA4或任何支持UTM参数的分析工具创建带活动标签的URL。

如何使用本工具

  1. 1

    Paste your destination URL (for example https://your-site.com/page) into the first field.

  2. 2

    Fill in the UTM fields you want to track. Source, medium, and campaign are labeled required by convention; term and content are optional and can be left blank.

  3. 3

    Watch the tagged URL build automatically below the form as you type — only the fields you fill in are included.

  4. 4

    Click Copy to copy the finished URL to your clipboard, then use it in your ad, email, or social post.

什么是UTM链接生成工具?

UTM参数是附加在URL上的查询字符串标签(utm_source、utm_medium、utm_campaign、utm_term、utm_content),用于让分析工具将流量归因到具体的营销活动。它们由Urchin(Google Analytics的前身)引入,如今已成为各分析平台事实上的标准。请使用统一的命名规范:“facebook”和“Facebook”在报告中会被识别为两个不同的来源。

常见使用场景

  • Tagging a Mailchimp or newsletter link so email-driven sessions show up under a named campaign in GA4.

  • Building distinct utm_content links for two versions of the same ad to compare which creative drives more clicks.

  • Tracking paid Google or Meta ads with utm_medium=cpc and utm_term set to the target keyword.

  • Labeling organic social posts across Twitter, LinkedIn, and Instagram so each platform reports as its own source.

  • Adding consistent tags to influencer or affiliate links before handing them off, so attribution survives the handoff.

  • Tagging a QR code's destination URL for a print flyer or event so offline-to-web traffic is measurable.

常见问题

哪些UTM参数是必填的?
GA4要求填写utm_source。强烈建议填写utm_medium和utm_campaign。utm_term和utm_content为可选项。
我应该给内部链接打标签吗?
不应该:给内部导航打标签会重置归因,从而破坏你的数据。只给来自外部来源的入站链接打标签。

相关工具