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Free SEO Tools

Every free SEO tool you need to audit, optimize, and outrank competitors — meta tags, schema, sitemaps, headings, mobile readiness, social previews, and keyword research.

20 tools in this category · 100% free · No signup

All SEO Tools

Meta Tags Analyzer

Extract and analyze every meta tag from any URL.

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Heading Hierarchy Analyzer

Audit H1-H6 structure for SEO and accessibility issues.

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Schema Markup Validator

Extract and validate JSON-LD schema from any page.

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Open Graph Inspector

Preview how a URL appears on Facebook, Twitter, and LinkedIn.

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Sitemap Inspector

Analyze any XML sitemap — URL count, lastmod, structure.

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robots.txt Inspector

Parse robots.txt and flag common mistakes.

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Page Word Count

Count visible words on any URL.

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Image Alt Text Auditor

Find every image missing alt text on a page.

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Internal Link Map

Map every internal link on a page with anchor text.

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Broken Link Checker

Test every link on a page for broken status codes.

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Keyword Density Analyzer

Analyze keyword density and frequency in any text.

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Canonical Tag Checker

Check the canonical URL of any page.

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SERP Preview Tool

Preview how your page appears in Google search results.

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Title Tag Length Checker

Check title length in pixels and characters.

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Meta Description Checker

Check meta description length and preview.

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Twitter Card Validator

Validate Twitter Card meta tags on any URL.

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LinkedIn Share Preview

Preview how URLs appear when shared on LinkedIn.

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Mobile-Friendly Checker

Test if any page meets mobile-friendly standards.

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XML Sitemap Generator

Build a custom XML sitemap for your site.

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Keyword Suggestion Tool

Generate related keyword ideas from any seed phrase.

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What makes a complete SEO toolkit?

Effective SEO requires checks at five layers — technical foundations (canonical tags, robots.txt, sitemap.xml), on-page signals (title, meta description, headings, schema), content quality (keyword density, word count, reading time), social-graph optimization (Open Graph, Twitter Cards, LinkedIn), and mobile readiness (viewport, tap targets). Each tool on this page targets exactly one of those layers. Used together, they cover everything Google's quality guidelines evaluate.

How to use these tools in an SEO audit

Start with the Meta Tags Analyzer and Schema Validator to confirm the basics are present and well-formed. Run the Canonical Tag Checker on five representative URLs to catch accidental duplicates. Use the Sitemap Inspector to verify your sitemap.xml is reachable and lists every URL Google should index. Check the Mobile-Friendly Checker on three different page templates. Finally, run the Keyword Density Analyzer on your highest-traffic posts to ensure they're optimized without keyword-stuffing — Google's algorithms penalize unnatural density above ~3%.

Why these run in your browser, not as paid SaaS

Most SEO tools are paid subscriptions — but the core technical checks (parsing HTML, validating schema, counting words) are deterministic operations that don't need a backend or proprietary data. We run them server-side only when the tool needs to fetch a URL on your behalf (e.g., to check headers or follow redirects), and client-side for everything else. No login, no rate limit, no dashboard — just the answer.

Frequently asked questions

Are these tools as accurate as Screaming Frog or Ahrefs?
For single-URL checks, yes — we use the same HTML parsers and standards. For site-wide crawling and historical backlink data, you still need a dedicated paid tool. These are designed for one-page audits, competitor inspection, and verification before publish.
Do you log the URLs I check?
We log aggregate request counts for rate-limiting, but we don't store individual URLs or build a profile of what you've checked.
Which SEO tool should I run first?
Meta Tags Analyzer — it's the fastest sanity check that a page has a title, description, viewport, canonical, and Open Graph image. If any of those are missing, fix them before anything else.
How often should I re-audit?
After every major content or template change, plus a quarterly full audit. Set a calendar reminder — most SEO regressions happen because no one checked.