Costruttore di link UTM

Come usare questo strumento

1. 1

   Paste your destination URL (for example https://your-site.com/page) into the first field.

2. 2

   Fill in the UTM fields you want to track. Source, medium, and campaign are labeled required by convention; term and content are optional and can be left blank.

3. 3

   Watch the tagged URL build automatically below the form as you type — only the fields you fill in are included.

4. 4

   Click Copy to copy the finished URL to your clipboard, then use it in your ad, email, or social post.

Che cos'è il costruttore di link UTM?

Casi d'uso comuni

• Tagging a Mailchimp or newsletter link so email-driven sessions show up under a named campaign in GA4.

• Building distinct utm_content links for two versions of the same ad to compare which creative drives more clicks.

• Tracking paid Google or Meta ads with utm_medium=cpc and utm_term set to the target keyword.

• Labeling organic social posts across Twitter, LinkedIn, and Instagram so each platform reports as its own source.

• Adding consistent tags to influencer or affiliate links before handing them off, so attribution survives the handoff.

• Tagging a QR code's destination URL for a print flyer or event so offline-to-web traffic is measurable.

Domande frequenti